Analytics

All things analytics

Posted by [Richard Mangum](/content/author/richard/ "Richard Mangum"/index.html)

Event-Driven Data: The Future of Analytics (and Why Tealium Matters)

March 18, 2026

For years, digital analytics has been built on a simple foundation: pageviews and sessions. These metrics have powered dashboards, reports, and decision-making across organisations. But there’s a problem. Customers do not think in pages or sessions. They think in actions. They browse, search, click, scroll, watch, purchase, abandon, return, and engage across multiple devices and [...]

Posted by [Terry Johns](/content/author/terry/ "Terry Johns"/index.html)

Consent Mode (v2): what it is, why it matters, and the simple way we roll it out without breaking measurement

March 1, 2026

If you’ve noticed your GA4 numbers feeling a bit “floaty” lately — fewer users, fewer conversions, attribution looking weird — you’re not imagining things. A big part of it is privacy: more people decline tracking, browsers block more stuff by default, and regulations have tightened expectations around consent. That doesn’t mean we throw our hands [...]

Posted by [Richard Mangum](/content/author/richard/ "Richard Mangum"/index.html)

Maximising Your Investment in Adobe Analytics with the Help of an Adobe Analytics Partner

February 6, 2023

Adobe Analytics is a powerful tool that provides insights into the behaviour of website or mobile app users. By collecting, processing, and analysing data, Adobe Analytics helps organisations make data-driven decisions to improve their online presence. However, getting the most out of this tool can be challenging, especially for organisations lacking technical expertise or resources. [...]

Posted by [Terry Johns](/content/author/terry/ "Terry Johns"/index.html)

An Introduction to Conditional Formatting with Google Data Studio

November 1, 2019

First looks at a new feature in Data Studio that brings conditional formatting to your dashboards. This intro will take you through creating your first conditions.

Posted by [Richard Mangum](/content/author/richard/ "Richard Mangum"/index.html)

Advancing Analytics with Google Data Studio

August 15, 2019

We look at using Google Data Studio to increase the value you can get from your analytics. This removes some of the limitations of Google Analytics and opens up deeper insights into your website.

Posted by [Richard Mangum](/content/author/richard/ "Richard Mangum"/index.html)

Google Sheets – Explore

October 20, 2017

Google recently released updates to it’s Sheets/Slides/Docs products, called Explore.

Posted by [Richard Mangum](/content/author/richard/ "Richard Mangum"/index.html)

Webtrends Analytics integration for tvOS

September 19, 2017

How Kraken Data helped a client integrate Webtrends Analytics into an Apple TV tvOS app using the Webtrends API with Swift and Javascript.