CRO Technology

When it comes to conversion rate optimisation, there is a very large choice of providers with varying capabilities, support and of course pricing.

At Kraken Data we have used them all and can help you with that all important decision and also help you to run a CRO program that is tailored to that software choice.

Once you get the software and CRO program in place your website will be able to deliver increased sales and customer insights.

Webtrends Optimize

Optimize is a long-time favourite of ours with full support for visual editing as well as for more advanced CRO tests. It also has server-side testing and offers tremendous value. Also of note is that you get ALL the features, no matter which price tier you are in.

VWO

VWO is another well priced CRO provider that has many features. It also offers additional functionality such as form tracking, [heatmap](/content/what-is/heatmap/ "What is a heatmap? A heatmap or heat map is a two-dimensional representation of data where values are represented by colors. A simple heat map provides an immediate visual summary of information. More elaborate heat maps allow the viewer to understand complex data sets."/index.html)s and surveys depending on the package chosen. Great for all companies from the new to the experienced.

Optimizely

The most widely used [conversion rate](/content/what-is/conversion-rate/ "What is the conversion rate? The conversion rate is the number of conversions divided by the total number of visitors. So if a website receives 500 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 500. This evaluates to 20%."/index.html) optimisation platform, it has very extensive A/B testing capabilities and a well developed server-side technology. We are certified [Optimizely](/content/what-is/optimizely/ "Optimizely was founded in 2010 by Dan Siroker and Pete Koomen and is headquartered in San Francisco, California. The company's platform has evolved over time to include a wide range of optimization tools, including A/B testing, personalization, and analytics. Optimizely has raised over 0 million in funding and has grown to become one of the…"/index.html) developers and understand the intricacies of this popular CRO offering.

Adobe Target

[Adobe Target](/content/what-is/adobe-target/ "Adobe Target is a personalisation and optimisation solution offered by Adobe. It helps businesses personalize customer experiences across digital touchpoints, including websites, mobile apps, and emails. The platform uses artificial intelligence and machine learning to optimise user experiences and provide relevant content and offers to individual users, increasing engagement and conversion rates. Adobe Target can…"/index.html) is a long established tool that integrates so well with the other software from the Adobe stable. It allows you to deliver specifically targeted campaigns utilising all the other Marketing Cloud offerings. Definitely a mature product we excel in.

Whatever your needs are or what your support requirements may be, be assured that Kraken Data will offer great advice that is specifically for your website and business model. Contact us now to chat through what CRO could do for you.