# Conversion Lift Forecast Calculator (Revenue & Profit)

## Want a quick, directional estimate of what a conversion lift is worth?

Use the sliders below to model revenue and profit upside from a UX change (like reordering form questions). Plug in your monthly sessions, [baseline conversion](/content/what-is/baseline-conversion/index.html) rate, average order value, and a realistic lift range — we’ll calculate incremental revenue, incremental profit (using gross margin), and how it compounds across 12 months.

This calculator is for forecasting. If you’ve already run a test and have an observed uplift, use our [CRO](/content/what-is/cro/index.html) [ROI](/content/what-is/roi/index.html) calculator to evaluate the value of the winning result.

Already have a winner? [Calculate ROI from actual test results](/content/tools/cro-roi-calculator/index.html)

### Revenue & Profit Lift Forecast Calculator

Drag the sliders to estimate incremental revenue and profit from a [conversion](/content/what-is/conversion/index.html) lift, and how it compounds over 12 months.

#### Inputs

- Monthly sessions: 100,000  
  Use entry sessions to the quote/purchase flow (not total site traffic).
- Baseline [conversion rate](/content/what-is/conversion-rate/index.html): 3.0%  
- [Average order value (AOV)](/content/what-is/average-order-value-aov/index.html): A$250  
- Expected lift (relative): 10%  
  “10% lift” means CVR goes from 3.0% to 3.3% (3.0% × 1.10).
- Gross margin: 40%  
  Used to estimate profit uplift (revenue × gross margin).

#### Results

- Baseline conversions / month: 3,000  
- Forecast conversions / month: 3,300  
- Incremental conversions / month: +300  
- Incremental revenue / month: +A$75,000  
- Incremental profit / month: +A$30,000  
- Incremental profit / year: +A$360,000  
- Cumulative incremental revenue & profit over 12 months  
  - Revenue (solid)  
  - Profit (dashed)

Directional estimate. Assumes traffic, AOV, and lift stay steady month-to-month.