# CRO Opportunity Finder

Not sure why a page is underperforming? The [CRO](/content/what-is/cro/ "What is CRO? CRO (Conversion Optimisation or Conversion Rate Optimisation/index.html) is the process of increasing the percentage of conversions from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and multivariate testing. Full details about…") Opportunity Finder helps you turn analytics signals, user behaviour, and suspected friction into clearer test opportunities.

Answer a few simple questions and the tool will suggest likely friction themes, possible causes, recommended metrics, and a starter hypothesis you can use as the basis for your next experiment.

### What type of page are you reviewing?

- Homepage
- Landing page
- Product page
- Category page
- Cart
- Checkout
- Lead generation form
- Quote flow
- Pricing page
- Article or blog page
- Other

### What problem are you seeing?

- High bounce rate
- Low click-through rate
- Low engagement
- High drop-off
- Low form completion
- Low add-to-cart rate
- Low checkout completion
- Low average order value
- Users are not progressing
- Traffic is strong but conversions are weak

### What evidence do you have?

- Analytics data
- Heatmaps
- Session recordings
- User testing
- Customer feedback
- Surveys
- On-site search data
- Support feedback
- No direct evidence yet

### What seems to be happening?

- Users are not noticing the main CTA
- Users hesitate before taking action
- Users abandon at a form step
- Users abandon during checkout
- Users seem confused
- Users compare but do not decide
- Users engage with the wrong elements
- Users click but do not convert
- Users are not scrolling far enough
- Not sure

### What type of friction do you suspect?

- Clarity
- Trust
- Relevance
- Motivation
- Anxiety
- Usability
- Distraction
- Price or value perception
- Technical or performance
- Not sure

### How difficult would it be to test a change here?

- Low
- Medium
- High
- Not sure

Show my opportunities