Adobe Consulting

Extend your team with a certified Adobe expert to do more with Adobe Analytics.

You can have a Kraken Data consultant embedded in your team to assist with your Adobe Experience Platform Solution.

End-to-end solutions

We provide support for the following Adobe products:

  • Analytics
  • Customer Journey Analytics (CJA)
  • Experience Platform (AEP)
  • Tags (Formally Launch)
  • Audience Manager
  • Target

Our Services

Requirements discovery

To begin a new initiative, we meet with the project owner to understand the requirements, KPIs, and the level of reporting required to measure and understand the initiative.

Measurement Plans

When required, we can design the measurement plan tying the analytics to business requirements and providing a simple way to report on how the initiative impacts the wider digital strategy.

Technical specifications

Once we understand the business requirements, we put the tagging instructions into a technical specification for the developers and walk them through it to ensure they understand what is required from them.

Developer support

We’re on hand to assist developers in implementing the tech spec. Sometimes technical designs change and we’re able to rapidly adjust the solution to ensure the tagging can proceed without delays.

Tag management

We have experience with a multitude of [tag manager](/content/what-is/tag-manager/ "To understand the importance of a tag manager and to fully understand what they achieve it is probably best to start with another question. What are tags? Tags are snippets of code that you want to implement on your website. Their are a multitude of reasons for the requirement of tags, some of these include:…"/index.html) s and can design custom [JavaScript](/content/what-is/javascript/ "What is JavaScript? JavaScript , often abbreviated as JS, is a high-level, dynamic, weakly typed, object-based, multi-paradigm, and interpreted programming language. Alongside HTML and CSS, JavaScript is one of the three core technologies of World Wide Web content production. It is used to make webpages interactive and provide online programs, including video games. The majority of websites employ it, and all modern web browsers support it without the need for plug-ins by means of…"/index.html) solutions when functionality doesn’t exist out of the box.

Platform Administration

As analytics solutions evolve, we can update your platform configuration to adapt or extend the capabilities, ensuring you can get the most out of your Adobe ecosystem.

Quality Assurance

New tagging initiatives are always QAed by analytics engineers to ensure your developers have implemented the technical specification and that the tag manager and Adobe Analytics are configured correctly to meet the measurement plan.

Reporting and Dashboards

Every initiative should have a Workspace dashboard set-up to allow business users to access their reporting from day one. This will serve as the basis for their reporting moving forward.

AdTech support

Along with analytics support, we also can assist with your AdTech tagging by working with your marketing team and agencies.

Continuous education

Our philosophy is continual education. We are always learning new skills and tools and can tailor our professional development to help support your Martech roadmap. As an Adobe Partner, we have access to OnDemand training for Adobe Marketing Cloud products.

Platform agnostic

Although we are Adobe partners, we have experience in several other analytics platforms and are happy to help no matter what the platform.