Web Analytics Consulting Agency Melbourne

Want to REALLY understand your customers?

Let Kraken Data amplify your analytics data and reporting.

First, tell us a little bit about yourself.

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One of our digital analytics experts will get back to you shortly, please feel free to call us on 0430 194 966, if you have any questions in the meantime.

At Kraken Data we ❤ data. But most importantly, we love what you can do with data. It’s the method in the madness that makes it so valuable.

We are a leading [web analytics](/content/what-is/web-analytics/ "What is web analytics? Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends. Find out how to maximise your…"/index.html) consulting agency, based in Melbourne. We provide holistic web analytics services, from strategy to implementation to reporting & visualisation.

Our experienced consultants will help you discover, design, measure, and report on your web analytics strategies.

When you include your digital marketing into your digital analytics, you combine your digital marketing strategy and visitor behaviour, giving you a more complete picture of your online effectiveness and helping you become more data-driven in your decision-making process.

[WEB ANALYTICS STRATEGY](/content/web-analytics/strategy/ "Read more"/index.html)

Once you align your data strategy with your business strategy, great things happen! We design your reporting based on your business objectives and key performance metrics.

[Read more](/content/web-analytics/strategy/ "Read more"/index.html)

[WEB ANALYTICS IMPLEMENTATION](/content/web-analytics/implementation/ "Read more"/index.html)

Your implementation follows the measurement plan. This ensures we capture your primary business data as a priority. Kraken Data has extensive experience designing implementations. We will deliver the guides and confirm they have been successfully implemented.

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[WEB ANALYTICS AUDITS](/content/web-analytics/audits/ "Read more"/index.html)

Do you trust your data? If not, you need an audit. When people stop believing their data and seek other sources or go from their gut, let's face it, you're not in a good way. We can help restore faith in your data sources and you can get on with life!

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[WEB ANALYTICS MIGRATION](/content/web-analytics/migration/ "Read more"/index.html)

Moving platforms? We can help plan and execute a smooth migration. Getting off to the right start on your new platform is paramount.

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PLATFORM ADMINISTRATION

We can take care of the day to day maintenance and deal with platform changes for you. We can also act as your administrator for dealing with the vendor.

[REPORTING, ANALYSIS AND DASHBOARDS](/content/web-analytics/reporting-and-analysis/ "Read more"/index.html)

Reporting and analysis make your data actionable. You can track everything, but it's more important to drive action from the data.

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Tealium CDH

Tealium Customer Data Hub (CDH) is a comprehensive solution that centralises customer data management across your tech stack. Our consultants have certifications for:

  • Tealium IQ
  • Tealium EventStream
  • Tealium AudienceStream
Adobe Experience Platform

With our in depth knowledge of the Adobe product family, Kraken Data can help with implementation, customisation and ongoing analytics program for your company’s online presence. Supported Products:

  • Analytics
  • Customer Journey Analytics
  • Experience Platform
  • Tags
  • Audience Manager
  • Target