What is a Conversion
A conversion is the process of turning website visitors into customers or clients through various conversion tactics such as lead generation forms, click-to-call buttons, and e-commerce transactions. The goal of a web conversion is to turn website visitors into paying customers or clients and increase the return on investment ( [ROI](/content/what-is/roi/ "What is ROI? Return on investment, or ROI, is a mathematical formula that investors can use to evaluate their investments and judge how well a particular investment has performed compared to others. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal. The overall ROI for…"/index.html)).
This is typically measured by the percentage of visitors who take a specific desired action, such as filling out a form, making a purchase, or downloading an e-book. Web conversions can be improved through website design, user experience, and marketing strategies.
Related Terms
- [What is a Conversion Funnel](/content/what-is/conversion-funnel/ "What is a Conversion Funnel"/index.html)
- [What is Adobe Target](/content/what-is/adobe-target/ "What is Adobe Target"/index.html)
- [What is Baseline conversion](/content/what-is/baseline-conversion/ "What is Baseline conversion"/index.html)
- [What is Upsell](/content/what-is/upsell/ "What is Upsell"/index.html)
- [What is Testing Hypothesis](/content/what-is/testing-hypothesis/ "What is Testing Hypothesis"/index.html)