What is Web Analytics

Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain or attract new customers for goods or services, or to increase the dollar volume each customer spends.

Related Terms

• [What is Load Time](/content/what-is/load-time/ "What is Load Time"/index.html)
• [What are Impressions](/content/what-is/impressions/ "What are Impressions"/index.html)
• [What is Google Analytics](/content/what-is/google-analytics/ "What is Google Analytics"/index.html)
• [What is Quantitative Data](/content/what-is/quantitative-data/ "What is Quantitative Data"/index.html)
• [What is the Conversion Rate](/content/what-is/conversion-rate/ "What is the Conversion Rate"/index.html)