# krakendata.com

> AI-optimized mirror of krakendata.com containing 50 pages totalling 21,946 words of clean markdown content, structured data, and semantic HTML. Original source: https://krakendata.com/. Last updated: 2026-06-12T12:03:14.645Z.

Each page is available as HTML (with JSON-LD structured data) and Markdown (text-only, ideal for LLMs and RAG).

## Homepage

- [Trusted CRO and Analytics specialists](/content/site-root.html): Kraken Data helps businesses improve conversion rates, run smarter experimentation programs, and strengthen digital analytics to drive measurable growth. (551 words)

## Articles & Blog Posts

- [Glossary](/content/glossary/prefix-a/index.html): Kraken data has put together a glossary to help with the various terminologies used in optimisation and analytics. This one is for (607 words)
- [Glossary](/content/glossary/prefix-b/index.html): Kraken data has put together a glossary to help with the various terminologies used in optimisation and analytics. This one is for (407 words)
- [tools/metrics-picker/index.html](/content/tools/metrics-picker/index.html) (1 words)
- [blog/cro-for-low-traffic-sites-how-to-run-tests-that-actually-teach-you-something.html](/content/blog/cro-for-low-traffic-sites-how-to-run-tests-that-actually-teach-you-something.html) (1 words)
- [blog/how-comparison-content-can-improve-conversion-quality-not-just-clicks.html](/content/blog/how-comparison-content-can-improve-conversion-quality-not-just-clicks.html) (1 words)
- [blog/what-personal-life-can-learn-from-cro/index.html](/content/blog/what-personal-life-can-learn-from-cro/index.html) (1 words)
- [Event-Driven Data: The Future of Analytics (and Why Tealium Matters)](/content/blog/event-driven-data-the-future-of-analytics-and-why-tealium-matters.html): This is where event-driven data comes in. It is also why it is quickly becoming the foundation of modern analytics. (865 words)
- [VPNs are messing up your analytics (and what we do about it)](/content/blog/vpns-are-messing-up-your-analytics-and-what-we-do-about-it.html): If you’ve ever opened GA4 and thought, “Since when did we get so many users in Frankfurt?” — you’re not alone. (1,019 words)
- [Consent Mode (v2): what it is, why it matters, and the simple way we roll it out without breaking measurement](/content/blog/consent-mode-v2-what-it-is-why-it-matters-and-the-simple-way-we-roll-it-out-without-breaking-measurement.html): Consent Mode is basically Google’s way of letting your site respect user choices and still keep reporting usable. In plain terms: when someone says “no” to (966 words)
- [CRO ROI Calculator (Winning Test Results)](/content/tools/cro-roi-calculator/index.html): Use this CRO ROI calculator to estimate the potential monthly and yearly revenue uplift from improving your website’s conversion rate. (997 words)
- [Mobile-first CRO: why “small friction” compounds harder on mobile (with a measurement plan)](/content/blog/mobile-first-cro-why-small-friction-compounds-harder-on-mobile-with-a-measurement-plan.html): Mobile UX problems are rarely dramatic. They’re usually tiny: a field that’s a bit fiddly, a button that sits just below the fold, an error message that’s (1,164 words)
- [What is Sample Size](/content/what-is/sample-size/index.html): Sample size measures the number of individual samples measured or observations used in a survey or experiment. For example, if you test 100 tyres for wear and (116 words)
- [What is Baseline conversion](/content/what-is/baseline-conversion/index.html): Baseline conversion is the average or standard percentage of visitors to a website who convert into customers or complete a desired action. It is used as a (118 words)
- [The Hidden Cost of Silos in Large Organisations](/content/blog/the-hidden-cost-of-silos-in-large-organisations/index.html): Siloed departments slow decision-making, reduce accountability, and make optimisation harder. Here’s why large organisations struggle with silos — and how to work better across teams. (1,329 words)
- [CRO Program ROI Calculator](/content/tools/cro-program-roi/index.html): Use our free online tool to see the sort of ROI you could achieve with Kraken Data and its team of CRO experts. The longer you wait the more you are losing! (602 words)
- [What is the Conversion Rate](/content/what-is/conversion-rate/index.html): The conversion rate is the number of conversions divided by the total number of visitors. (111 words)
- [Analytics](/content/blog/category/analytics/index.html): All things analytics (401 words)
- [About Kraken Data](/content/kraken-data/index.html): About Us - KRAKEN DATA was founded in 2017 and conceived to specialise in conversion rate optimisation and analytics – two skills that work perfectly together. (764 words)
- [What is ROI](/content/what-is/roi/index.html): Return on investment, or ROI, is a mathematical formula that investors can use to evaluate their investments and judge how well a particular investment has (136 words)
- [FAQs](/content/faqs/index.html): FAQs that look at some of the questions that are often asked around conversion rate optimisation and analytics. This will be updated regularly. (732 words)
- [Glossary](/content/glossary/index.html): Kraken data has put together a glossary to help with the various terminologies used in optimisation and analytics. This one is for (607 words)
- [Web Analytics Consulting Agency Melbourne](/content/web-analytics/index.html): We’re a leading web analytics consulting agency, based in Melbourne. We provide holistic services, from strategy to implementation to reporting & visualisation. (458 words)
- [A/B Test Duration & Sample Size Calculator](/content/tools/ab-test-duration-sample-size/index.html): Use this AB test duration calculator to estimate sample size and how long your experiment may need to run before reaching a reliable result. (1,274 words)
- [What is a Conversion](/content/what-is/conversion/index.html): A conversion is the process of turning website visitors into customers or clients through various conversion tactics such as lead generation forms, (159 words)
- [Privacy Policy](/content/privacy-policy/index.html): This following document sets forth the Privacy Policy for the Kraken Data Pty Ltd website, https://www.krakendata.com. (484 words)
- [Webtrends Analytics for SharePoint](/content/web-analytics/webtrends-analytics-for-sharepoint/index.html): Webtrends Analytics for Sharepoint provides a specialised solution for the challenge of Intranet Analytics using Microsoft Sharepoint technology. (310 words)
- [Using Microsoft Clarity to help your CRO program thrive](/content/blog/using-microsoft-clarity-to-help-your-cro-program-thrive.html): Microsoft Clarity is a powerful tool for conversion rate optimization (CRO). It provides valuable insights into website user behavior, including click and (595 words)
- [Conversion Rate Optimisation](/content/blog/category/conversion-rate-optimisation/index.html) (600 words)
- [Conversion Rate Optimisation Services](/content/conversion-rate-optimisation/index.html): Kraken Data delivers full-service conversion rate optimisation programs across strategy, testing, QA, analytics and reporting. Improve leads, sales and funnel performance. (1,050 words)
- [What is CRO](/content/what-is/cro/index.html): CRO (Conversion Optimisation or Conversion Rate Optimisation) is the process of increasing the percentage of conversions from a website or mobile app. CRO (138 words)
- [Fully Managed Conversion Rate Optimisation (CRO)](/content/conversion-rate-optimisation/fully-managed-conversion-rate-optimisation-cro/index.html): Our fully managed conversion rate optimisation program gives you the best possible CRO testing results whilst allowing you to run your business. As they say, leave it to the experts! (573 words)
- [What is Conversion Rate Optimisation](/content/what-is/conversion-rate-optimisation/index.html): Conversion rate optimisation has become more and more vital as companies look to get the most from their web traffic. Here we explain what it actually means (173 words)
- [CRO Opportunity Finder](/content/tools/cro-opportunity-finder/index.html): Use Kraken Data’s CRO Opportunity Finder to identify likely friction points, stronger test ideas, recommended metrics, and a starter hypothesis. (244 words)
- [CRO Technology](/content/conversion-rate-optimisation/cro-technology/index.html): When it comes to conversion rate optimisation there is a very large choice of CRO technology providers with varying capabilities, support and of course pricing. (292 words)
- [Google Analytics Consulting](/content/google-analytics-consulting/index.html): Companies of all sizes use Google Analytics to forecast future performance, analyse past performance, but it takes a lot of experience and technical skills to (292 words)
- [Migration](/content/web-analytics/migration/index.html): There are good reasons for migration. There needs to be as it’s not trivial. Kraken Data can help you plan, document, implement, test and backup historical data. (240 words)
- [Forms, Funnels and Conversion Rate Optimisation](/content/blog/index.html): Blog - All the latest from the Kraken Data team. We regularly post informative content around CRO and web analytics. Subscribe for the latest on CRO & analytics (654 words)
- [Adobe Consulting](/content/web-analytics/adobe-analytics-consulting/index.html): Get certified Adobe Analytics expert embedded in your team to do more with your Adobe Analytics Solution. (405 words)
- [Conversion Rate Optimisation (CRO) Consulting](/content/conversion-rate-optimisation/conversion-rate-optimisation-cro-consulting/index.html): Time and experience has shown us that our clients don't always need our fully managed CRO service. They either have existing conversion rate optimisation (474 words)
- [Audits](/content/web-analytics/audits/index.html): Over time your analytics solution changes. Staff come and go, new technology is trialled, your website changes. When was the last time you audited your data and reporting to make sure it is performing correctly? (251 words)
- [Conversion Lift Forecast Calculator (Revenue & Profit)](/content/tools/conversion-lift-forecast/index.html): Use the sliders below to model revenue and profit upside from a UX change (like reordering form questions). Plug in your monthly sessions, baseline conversion (249 words)
- [What is Web Analytics](/content/what-is/web-analytics/index.html): Web analytics is the process of analyzing the behavior of visitors to a Web site. The use of Web analytics enables a business to attract more visitors, retain (123 words)
- [Web Analytics Implementation](/content/web-analytics/implementation/index.html): Web Analytics Implementations. We'll work with you to understand your business, so that we can design an implementation that best meets your needs. (235 words)
- [What is a Landing Page](/content/what-is/landing-page/index.html): In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in (113 words)
- [What is Personalisation](/content/what-is/personalisation/index.html): Personalisation refers to the process of tailoring products, services, or experiences to meet the unique needs and preferences of individual customers or users. (104 words)
- [Contact Us](/content/contact/index.html): Contact us, we would love to discuss your optimisation or analytics ideas and needs. Call us on 1300 615 388 or email us at sales@krakendata.com. (57 words)
- [Reporting and Analysis](/content/web-analytics/reporting-and-analysis/index.html): Reporting and analysis make your data actionable. You can track everything, but it's more important to drive action from the data. (213 words)
- [CRO Tools & Calculators](/content/tools/index.html): Free CRO calculators to forecast revenue & profit lift, estimate A/B test duration, and evaluate ROI from winning tests. (365 words)
- [Strategy](/content/web-analytics/strategy/index.html): The consultants at Kraken Data are rather unique as they have experience both as analysts as well as analytics engineers. (325 words)

## Resources

- [Full Page Index](/index.html): Browse all cached pages with rich metadata
- [About This Cache](/content/about.html): Methodology, technical details, and usage guidelines
- [XML Sitemap](/sitemap.xml): Machine-readable sitemap for crawler discovery
- [Robots.txt](/robots.txt): Crawler directives