Glossary

What is Baseline conversion

Baseline conversion is the average or standard percentage of visitors to a website who convert into customers or complete a desired action. It is used as a benchmark or starting point to measure the success of various marketing and optimization efforts aimed at increasing conversion rates.

What is Bayesian

What is Bayesian? Bayesian is a probability concept which interprets probability as a degree of belief. In A/B testing, bayesian probability offers an absolute level of a test result validity.

What is Behavioural Targeting

Behavioral targeting is a marketing strategy that involves collecting data on a user’s online behavior and using that information to deliver customized advertising messages to that individual. The goal of behavioral targeting is to reach potential customers with ads that are relevant to their interests and habits, based on their online activities such as the […]

What is Below The Fold

What does below the fold mean? The term ‘below the fold’ refers to the portion of a webpage that a user must scroll to see. A holdover from newspaper publishing, the term ‘below the fold’ was coined when there was an actual physical fold in the middle of the page. ‘Above the fold’ was anything […]

What is Browser Compatibility

Browser compatibility refers to the ability of a website or web application to be correctly displayed and functioned on different web browsers. This means that the website or application should look and perform the same on all popular web browsers such as Google Chrome, Mozilla Firefox, Internet Explorer, Safari, etc. Different web browsers have their […]

What is Buyer Persona

A buyer persona is a fictional representation of a target customer or group of customers, based on market research, customer data and data analysis. It is a comprehensive profile that includes demographic information, behaviour patterns, motivations, pain points and goals. A buyer persona is used to understand the behaviour and decision-making process of a target […]