What is Baseline conversion

Baseline conversion is the average or standard percentage of visitors to a website who convert into customers or complete a desired action. It is used as a benchmark or starting point to measure the success of various marketing and optimization efforts aimed at increasing [conversion rate](/content/what-is/conversion-rate/ "What is the conversion rate? The conversion rate is the number of conversions divided by the total number of visitors. So if a website receives 500 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 500. This evaluates to 20%."/index.html) s.

Related Terms

• [What is Open Rate](/content/what-is/open-rate/ "What is Open Rate"/index.html)
• Key Performance Indicator (KPI)
• What is Customer Lifetime Value (CLV)
• [What is a Conversion Funnel](/content/what-is/conversion-funnel/ "What is a Conversion Funnel"/index.html)
• [What is a Conversion](/content/what-is/conversion/ "What is a Conversion"/index.html)