Google Analytics Consulting

You can utilise [Google Analytics](/content/what-is/google-analytics/ "What is Google Analytics? Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. The Kraken Data team can help you with your existing or future analytics…"/index.html) data to give you amazing insights and measurable outcomes with your online marketing initiatives. Getting that data and correctly analysing it is the challenge – that’s where our seasoned professionals can help. They help you visualise and understand how your website is performing and help identify areas for improvement.

Our consultants will use Google Analytics to enable you to:
  • Identify which of your pages is producing the best return for your time and investment
  • Conversely, which pages can be improved and may actually be damaging your online experience
  • Maximise your conversion s
  • Show you your best performing acquisition channels, allowing you to target your online spend more efficiently
  • Highlight site performance issues (such as [page speed](/content/what-is/page-speed/ "Page speed refers to the time it takes for a web page to fully load and become interactive for users. It is an important metric for website owners, as it affects user experience, search engine rankings, and overall website performance. A slow page speed can lead to high bounce rates, lower conversion rates, and decreased…"/index.html) and 404s)
  • Use custom reporting to highlight often over-looked [segmentation](/content/what-is/segmentation/ "Segmentation refers to the process of dividing a large market into smaller groups of consumers with similar needs or characteristics. The purpose of segmentation is to enable companies to better target their products or services to specific customer groups, by tailoring their marketing strategies, communication, and offerings to meet the specific needs and preferences of…"/index.html) and behavioural areas
  • Utilise filters and segment your visitors to zero in on areas that can otherwise be lost in the sea of data
  • Identify content that most influences visitor behaviour, both good and bad

Put simply, it is the most important skill set for you to track all the interactions with your visitors. It allows you to make informed decisions and know exactly where you should be looking to improve your customer experience and ultimately – your [conversion rate](/content/what-is/conversion-rate/ "What is the conversion rate? The conversion rate is the number of conversions divided by the total number of visitors. So if a website receives 500 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 500. This evaluates to 20%."/index.html).

Companies of all sizes use Google Analytics to forecast future performance, analyse past performance, but it takes a lot of experience and technical skills to be able to get the most out of the product.

Everyone at Kraken Data is Google Analytics qualified (as well as with many other analytics platforms). Our sole purpose is to give you the tools to make those informed decisions that will bring improve conversion rates, greater revenue and maximised [ROI](/content/what-is/roi/ "What is ROI? Return on investment, or ROI, is a mathematical formula that investors can use to evaluate their investments and judge how well a particular investment has performed compared to others. An ROI calculation is sometimes used along with other approaches to develop a business case for a given proposal. The overall ROI for…"/index.html).