Kraken Data is a CRO, experimentation, and digital analytics consultancy helping enterprise brands improve revenue and customer journeys through testing and measurement.
Trusted CRO and Analytics specialists
- Full-service CRO programs from idea to validated result
- Strategy, design, build, QA, analysis, and reporting
- Experienced consultants with a strong track record of measurable uplift
- Minimal impact on client workloads
Digital Analytics for Better Decisions
We use your analytics data to uncover opportunities, improve measurement, and strengthen the insight available for your optimisation program. From audits and reporting to implementation improvements, we help teams make decisions based on data they can trust.
Full-Service CRO Programs
We deliver full-service CRO programs that help increase revenue by identifying the best converting content, journeys, and funnels across your website. From testing and targeting to [personalisation](/content/what-is/personalisation/ "Personalisation refers to the process of tailoring products, services, or experiences to meet the unique needs and preferences of individual customers or users. This can involve customising content, recommendations, advertisements, and other elements based on data such as demographic information, browsing and purchase history, and user behaviour. The goal of personalisation is to create a…"/index.html), we help turn insight into measurable performance gains.
Conversion Rate Optimisation
We run structured CRO programs that move from research and hypothesis generation through to test planning, build, QA, launch, analysis, and roadmap development.
Experimentation and A/B Testing
We validate ideas through controlled testing, helping you learn faster, reduce guesswork, and improve key journeys with confidence.
Digital Analytics
We improve measurement, reporting, and implementation so decisions are based on trustworthy data rather than incomplete signals.
Insight and Strategy
We connect analytics, customer behaviour, and business priorities to uncover where your biggest growth opportunities sit.
Many agencies stop at recommendations. We work end to end across strategy, test planning, implementation support, QA, analysis, and ongoing optimisation so ideas actually make it into market.
Our model is designed to fit around your business with minimal disruption, giving your team access to experienced CRO and analytics support without needing to build a full internal optimisation function from scratch.
Kraken Data - The Leaders in CRO
- Full-service support from opportunity analysis to validated result
- A continuous testing model that builds momentum over time
- Experienced CRO and analytics specialists without the cost of building a full in-house team
- Minimal disruption to internal teams
- Focused on measurable commercial outcomes, not vanity metrics
Built around measurable outcomes
Kraken Data combines analytics, experimentation, design thinking, and behavioural insight to improve conversion performance over time. Our programs are designed to build a continuous cycle of testing, learning, and refinement rather than one-off recommendations.
Our consultants have run optimisation programs that generated more than $40 million in annualised uplift, with wins across homepage, checkout, category, and [landing page](/content/what-is/landing-page/ "What is a landing page? In online marketing, a landing page, sometimes known as a "lead capture page" or a "lander", or a "destination page", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement."/index.html) experiences.