Migration

There are good reasons to migrate. There needs to be as it’s not trivial. Kraken Data can help you plan, document, implement, test and backup historical data.

Whether you’re moving to a TMS for the first time, or being forced to migrate by product sunsetting, like Adobe DTM, we can assist to make the process as smooth as possible. We’ll help make the decision of choosing easier by managing your requirements against platform functionality and assisting with vendor discussions.

We can help guide you through the many processes.

  • [Google Analytics](/content/what-is/google-analytics/ "What is Google Analytics? Google Analytics is a freemium web analytics service offered by Google that tracks and reports website traffic. Google launched the service in November 2005 after acquiring Urchin. Google Analytics is now the most widely used web analytics service on the Internet. The Kraken Data team can help you with your existing or future analytics…"/index.html) Free
  • Discontinuation of Webtrends Infinity
  • Moving to a free platform to save costs
  • Moving to a stack to increase functionality
  • Baseline currently data requirements
  • Review measurement plant
  • Document implementation guide
  • Support developers on implementation
  • Quality assurance of new implementation
  • Platform administration
  • Reporting and visualisations/dashboard

Media pixels are required to fire at the right time. We look at your solution to ensure they are correctly configured, adding additional conversion data where available. We also look at your analytics to check that your ad data collection is not impacted by Apple’s ITP or other browser restrictions, potentially under reporting on conversions and throwing out your attribution. We can work with you to implement solutions to more accurately track your media tagging when impacted.

See more Tag Management services:

  • New or transitioning
  • Implementation of tracking and conversion pixels
  • Additional data for [segmentation](/content/what-is/segmentation/ "Segmentation refers to the process of dividing a large market into smaller groups of consumers with similar needs or characteristics. The purpose of segmentation is to enable companies to better target their products or services to specific customer groups, by tailoring their marketing strategies, communication, and offerings to meet the specific needs and preferences of…"/index.html) and data richness of reporting
  • Attribution modelling