What is Conversion Rate Optimisation
What is conversion rate optimisation?
[Conversion rate](/content/what-is/conversion-rate/ "What is the conversion rate? The conversion rate is the number of conversions divided by the total number of visitors. So if a website receives 500 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 500. This evaluates to 20%."/index.html) optimisation ( CRO or Conversion Optimisation is the process of increasing the percentage of conversion s from a website or mobile app. Conversion rate optimisation typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and [multivariate testing](/content/what-is/multivariate-test/ "A multivariate test helps businesses test multiple page elements at the same time to find the best-performing combination for conversions, usability, and overall user experience."/index.html).
Kraken Data is software agnostic, we work with your testing software of choice. Amoungst the ones we support and recommend are:
Full details of how Kraken Data can help you with a conversion rate optimisation program can be found here
Related Terms
- [What is A/B/N Testing](/content/what-is/a-b-n-testing/ "What is A/B/N Testing"/index.html)
- [What is Click-Through Rate](/content/what-is/click-through-rate/ "What is Click-Through Rate"/index.html)
- [What is a Hypothesis in CRO? Definition, Examples & Testing Framework](/content/what-is/hypothesis/ "What is a Hypothesis in CRO? Definition, Examples & Testing Framework"/index.html)
- [What is CRO](/content/what-is/cro/ "What is CRO"/index.html)
- [What is Conversion Optimisation](/content/what-is/conversion-optimisation/ "What is Conversion Optimisation"/index.html)