What is the Conversion Rate

The conversion rate is the number of conversions divided by the total number of visitors.

So if a website receives 500 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 500. This evaluates to 20%.

[What is Load Time](/content/what-is/load-time/ "What is Load Time"/index.html)
[What are Impressions](/content/what-is/impressions/ "What are Impressions"/index.html)
[What is Baseline conversion](/content/what-is/baseline-conversion/ "What is Baseline conversion"/index.html)
[What is Open Rate](/content/what-is/open-rate/ "What is Open Rate"/index.html)
Key Performance Indicator (KPI)