What is CRO

CRO ( Conversion Optimisation or Conversion Rate Optimisation is the process of increasing the percentage of conversion s from a website or mobile app. CRO typically involves generating ideas for elements on your site or app that can be improved and then validating those hypotheses through A/B testing and [multivariate testing](/content/what-is/multivariate-test/ "A multivariate test helps businesses test multiple page elements at the same time to find the best-performing combination for conversions, usability, and overall user experience."/index.html).

Full details about the Kraken Data [conversion rate](/content/what-is/conversion-rate/ "What is the conversion rate? The conversion rate is the number of conversions divided by the total number of visitors. So if a website receives 500 visitors in a month and has 100 sales, the conversion rate would be 100 divided by 500. This evaluates to 20%."/index.html) optimisation program can be found here

Related Terms

• [What is A/B/N Testing](/content/what-is/a-b-n-testing/ "What is A/B/N Testing"/index.html)
• [What is Sample Size](/content/what-is/sample-size/ "What is Sample Size"/index.html)
• [What is A/B Testing](/content/what-is/ab-testing/ "What is A/B Testing"/index.html)
• [What is Client-Side Testing](/content/what-is/client-side-testing/ "What is Client-Side Testing"/index.html)
• [What is A/A Testing](/content/what-is/a-a-testing/ "What is A/A Testing"/index.html)