Conversion Lift Forecast Calculator (Revenue & Profit)

Want a quick, directional estimate of what a conversion lift is worth?

Use the sliders below to model revenue and profit upside from a UX change (like reordering form questions). Plug in your monthly sessions, baseline conversion rate, average order value, and a realistic lift range — we’ll calculate incremental revenue, incremental profit (using gross margin), and how it compounds across 12 months.

This calculator is for forecasting. If you’ve already run a test and have an observed uplift, use our CRO ROI calculator to evaluate the value of the winning result.

Already have a winner? Calculate ROI from actual test results

Revenue & Profit Lift Forecast Calculator

Drag the sliders to estimate incremental revenue and profit from a conversion lift, and how it compounds over 12 months.

Inputs

• Monthly sessions: 100,000
  Use entry sessions to the quote/purchase flow (not total site traffic).
• Baseline conversion rate: 3.0%
• Average order value (AOV): A$250
• Expected lift (relative): 10%
  “10% lift” means CVR goes from 3.0% to 3.3% (3.0% × 1.10).
• Gross margin: 40%
  Used to estimate profit uplift (revenue × gross margin).

Results

• Baseline conversions / month: 3,000
• Forecast conversions / month: 3,300
• Incremental conversions / month: +300
• Incremental revenue / month: +A$75,000
• Incremental profit / month: +A$30,000
• Incremental profit / year: +A$360,000
• Cumulative incremental revenue & profit over 12 months
  • Revenue (solid)
  • Profit (dashed)

Directional estimate. Assumes traffic, AOV, and lift stay steady month-to-month.